Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor. That’s thanks to a new generation that prioritizes comfort, inclusivity and feeling sexy in their own bodies. And in 2021, Aerie is No. 2 in bra sales, just behind Victoria’s Secret and ahead of DTC brand ThirdLove, according to the NPD Group.

Aerie Is the Hottest Lingerie Company

Forbes: Aerie Looks To Double Sales To $2 Billion As Shoppers Ditch Victoria's Secret - AEO-Inc

Victoria's Secret: Assortment analysis sheds light on paths to renewed success

AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria's Secret

Fashion Mannuscript September 2022 by Mann Publications - Issuu

Aerie Vs. Victoria's Secret

April 1, 2023: Volume XCI, No. 7 by Kirkus Reviews - Issuu

Brand Comparison- Aerie vs. Victoria's Secret

Victoria's Secret brand isn't going anywhere — but its new owners should act fast

Victoria's Secret Average Store Size - FourWeekMBA