Best Global Brands 2013 Your 10 rules of marketing

For the third consecutive year, according to the annual ranking conducted by Interbrand, Apple is the most valuable trademark in the world with an estimated value of U.S. $ 104.3 m. The technology company (Apple) founded by Steve Jobs, surpassed Coca-Cola that after thirteen years of being in the first position, this year down to…

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Brand Management - Most Valuable Global Brands: Apple, Google, and