Betting on boomers, P&G enters the adult diaper market

Procter & Gamble is getting into the fastest-growing household products business. Give up? It's adult diapers.
Procter & Gamble is getting into the fastest-growing household products business. Give up? It's adult diapers.

P&G's Challenge: Selling a Product that Women Wish They Didn't

PDF) Marketing Planning and Strategy

Managing Urinary Incontinence

Following the demographics, P&G gets back into the adult diaper

PDF) Commodity analysis of medical products used in adult incontinence

P&G eyes Duracell, Braun in sweeping brand culling: Sources

Market Segmenting, Targeting, and Positioning

As Births Slow, P&G Turns to Adult Diapers - WSJ

PDF) Improving diaper design to address incontinence associated

Diaper Wars: Procter & Gamble Seeks Pampers Perfection - Bloomberg

P&G TURNS THE TIDE - Strategy

Germany's Baby Boomlet: Will It Last? NewsWire

Absorbent Products for Incontinence

PDF) Marketing Planning and Strategy