What is “New Chinese Style” and why is it the next chapter for guochao?

The Guochao trend enters a new chapter with “New Chinese Style” becoming an emerging trend that's worth watching out for in the coming years.

Trending in China: New Chinese style is on the rise - China Skinny

China Xiaohongshu (RED) Case Studies

Lacoste unlocks China's Gen Z, leveraging the rising fad of street dancing

Lacoste unlocks China's Gen Z, leveraging the rising fad of street dancing

Pop Mart x Uniqlo collaboration hits the shelf, will the Chinese blind box master pull off sales in the apparel market?

Is 'new Chinese style' coffee just another guochao aesthetic?

Menghualu And The 'new Chinese Chic' Trending Style Vogue, 41% OFF

Trending in China: New Chinese style is on the rise - China Skinny

Chinese Country Vector Art PNG Images

Li-Ning's Dragon Boat Festival offer wows Chinese consumers by wrapping “Zong Zi” in shoes

What Is 'Neo-Chinese Style' and Why Is It (Still) Trending? — RADII

Nayuki drops huge hint about the future direction of beverages with its one billion RMB investments in bottled tea