Gymshark Aims to Counter 'Pristine' Fitness Image Stereotype

Its three new ads feature athletes Oyinda Okunowo, TikTok fitness influencer Dave Olesinski and community member Jada O’Neill
Featuring three athletes, the brand aims to alter the use of 'pristine' gym goers mid session.

Lotty Briggs posted on LinkedIn

Impactful Campaigns - FasterCapital

Craig Greenslade on LinkedIn: Gymshark Aims to Counter 'Pristine' Fitness Image Stereotype

Popular gym-wear brand slammed for lack of diversity in leaked image from photo shoot

Why Gymshark is so popular and successful? - VAL ECOM MEDIA

Impactful Campaigns - FasterCapital

Clémentine Tixier on LinkedIn: #gymshark

The secrets of Gymshark's customer-centred success, Retail Voice

Gymshark TOGETHER Campaign

Craig Greenslade on LinkedIn: Gymshark Aims to Counter 'Pristine' Fitness Image Stereotype

the mountain is you🏔️ - whether you're fighting that lack of motivation, or your concerned about others in the gym, the mountain