Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

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Walker Post on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

Gen Z shoppers send #dupe trend viral — saving money is the new cool

2 Stats That Show How Popular Luxury Dupes Are With Gen Z & Millennials - YPulse

Fostering connections with Gen Z; the Luxury Fashion way! - Netgains Fashion Digital Marketing Agency

Focus: Gen Z poses a problem for the luxury industry

Tik Tok Dupe: what does this controversial trend consist of?

Knockoff luxury items no longer taboo as Gen Z shoppers embrace 'superfake' designer bags, shoes

Dupe culture is on #TikTok and it's all thanks to #Genz 👜 #luxury #d