Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

lululemon manifesto — Story

Troubled Yoga Brand Lululemon Tries To Reinvent Itself With A Fashion Collection

Men increasingly consider Lululemon a quality brand

The hot new retail startup from Lululemon's design guru - The Globe and Mail

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

Brand Lululemon: An Unconventional Journey - Paul Writer

Lululemon: The Fitness Brand Designed For Real Life, The Journal

The Brand Story: Lululemon - MarcomCentral

How The Lululemon Brand Became Iconic In Athletic Wear - Kimp

Lululemon: The Fitness Brand Designed For Real Life, The Journal

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand