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Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.
No more angels: Victoria's Secret to attempt one of the biggest brand turnarounds in recent history
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen
Victoria's secret - ポーチ
Victoria's Secret Gets a “Feminist” Makeover, and Straight Men Are Not Having It, by Katie Jgln, The Pink
Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%
Valentina Sampaio Just Became Victoria's Secret First Ever Transgender Model
Victoria's Secret Fashion Show Returns Tuesday—Here's What's Happened In The Last 5 Years
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Bye, Angels. Victoria's Secret rebrands with Megan Rapinoe - Los Angeles Times
New podcast explores Victoria's Secret's 'toxic' culture
Victoria's Secret Rebrand Is Unrecognizable And Out Of Touch
Victoria's Secret Fashion Show Returns Tuesday—Here's What's Happened In The Last 5 Years
