Jeremy Allen White's Underwear Campaign Generates $12.7 Million in Media Exposure for Calvin Klein in 48 Hours

Shot by Mert Alas, the campaign was released on Thursday and went viral on social media.

Jeremy Allen White's Calvin Klein Ad Generates $12.7 Million in MIV

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Jeremy Allen White's Calvin Klein Ad Generates $12.7 Million in MIV

Drew Barrymore Wins the Day as the Proud New (Temporary) Owner of the Jeremy Allen White Calvin Klein Couch