Inside Shein strategy for winning over Gen-Z shoppers and designers

As younger shoppers spend increasingly more time on mobile devices, Shein has incorporated gamification into its app.

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SHEIN's Digital Marketing Strategy

Shein, Fast Fashion Hit With Gen Z, Tries Charm to Counter Scrutiny - The New York Times

Malls have rebounded thanks to an unlikely source: Gen Z - Los Angeles Times

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SHEIN's Digital Marketing Strategy

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Inside Shein strategy for winning over Gen-Z shoppers and designers