Marimekko Decision Factory

The Marimekko Decision Factory is a reinforcement learning -based personalization engine, which recommends, personalizes, and optimizes digital experiences on Marimekko’s website to match users’ interest. While doing so, it learns from users’ behavior in real time and does not require past data assets nor expert data science skills to be scaled across the company's digital platforms. Most importantly, it generates new insights about what customers actually want - without data-induced bias.

What is an AI-powered decision factory? – Nikita Tiwari

What we do Thoughtworks

BMW Group: Bringing connected AI to life at a leading automobile

Marimekko Decision Factory

Marimekko parantaa asiakaskokemusta verkossa Decision Factorylla

What we do Thoughtworks

Thoughtworks on LinkedIn: #personalization #customerintelligence

Artificial Intelligence

Kaupanalan digitalisoinnin referenssit

What we do Thoughtworks

Tekoälyyn ja koneoppimiseen liittyvät referenssit / Helsinki

ใช้ AI แบบ Marimekko รู้ใจลูกค้าด้วย Personalization เพิ่มอัตราการ

Retail Thoughtworks

Jenni Kivikoski on LinkedIn: #personalization #optimization #data