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Currently, over 2.14 billion people shop online, constituting 27% of the world's population, with top spending countries being China, the US, Japan, UK, France, and Germany.
Understanding demographics in fashion e-commerce is important as it empowers retailers with invaluable insights to fine tune their strategy and examine the impact of these numbers on their businesses.
Here are some stats to consider from the 2023 ecommerce year:
Over 2.14 billion people currently shop online, a remarkable growth from just a few years ago. With a current global population of 7.9 billion people, this indicates that 27% of all individuals are digital shoppers, with China, the Uni
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