BRRRRRING IT: HARNESS THE POWER OF COLD TRAINING

In order to excel, Under Armour athletes know that they need to go beyond their comfort zones. Push harder, dig deeper, get … colder? The science doesn’t lie: training your body to perform in the cold can help make sure you’re never thrown off your game when the heat of competition gets turned up. To get an edge, that means training even when the mercury drops this winter. Under Armour has long put its finest athletes to the test in extreme conditions to strengthen their physical and mental resilience. Now we want to build a movement. This winter, we’re inviting athletes everywhere to embrace cold training and stoke a fire that can’t be put out by sleet or snow.

What's New

Revolutionizing Cold Weather Training

Project Rock Through The Work

Year-Long Exercise Program for Overall Fitness

How to build a winter emergency kit (and why you should)

PSE&G-sponsored On-the-Job Training Program: Where are they now

Revolutionizing Cold Weather Training

Outward Bound Partners with Lt. Richard W. Collins III Foundation, Under Armour for Three-Year Program with Maryland Universities

BUILDING FUTURE LEADERS THROUGH A COMMITMENT TO GIRLS SPORTS

THE THRILL OF THE CHILL