Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

I'm not surprised Victoria's Secret has dropped its 'feminist' rebrand – I used to work there

Nobody's entitled to inclusivity: Why Victoria's Secret's rebranding was a horrible business decision – The Black and White

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

Victoria's Secret is reinventing itself. It's a big ask

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Body Image Archives, Page 3 of 22

Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity

Victoria's Secret Rebrand Is Too Late, Former Execs Say

fashion industry Archives

Victoria's Secret Rebranded - a Bad Strategy case study - Part 1 — Strategically Elisabeth