Sports Direct

Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers. We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.

Sports Direct Portal da Queixa

Sports Direct plans push into Europe

My Adidas trainers from Sports Direct didn't turn up - I want my money back' - Which? News

Frasers eyes expansion in Europe with Sports Direct - Just Style

Frasers Group Launch New Sports Direct Flagship Store in Manchester - Retail Focus - Retail Design

Sports Direct unveils latest superstore at Bangsar Village 3

25 Sports Direct Gift Card

Inside Sports Direct's huge new flagship Cardiff store with a twist - Wales Online

Sports Direct reveals plans for new London superstore and gym, News

SportsDirect.com - Whitefriars Shopping

Sports Direct Vancouver Quarter