Hanesbrands, Champion Sue Streetwear Brand Over Parasitic Business Model - The Fashion Law

A self-described “ground breaking new player in the streetwear apparel industry” has been slapped with a very strongly-worded lawsuit for allegedly attempting to profit from the intellectual property of a huge slew of famous brands, including Champion. According to the trademark infringement and dilution lawsuit that Champion’s parent company Hanesbrands filed against Maxima Apparel Corp in the U.S. District Court for the Southern District of New York on Wednesday, Maxima Apparel is acting with “utter and total disregard” for Champion’s intellectual property in a “deliberate effort to trade on fame and goodwill and to damage the valuable trademark rights.”

Hanesbrands: Selling Its Champion Brand Might Be A Genius Move (NYSE:HBI)

Hanesbrands, Champion Sue Streetwear Brand Over Parasitic Business Model - The Fashion Law

Champion Reminds the World That Hoodies Are Still the Real Deal, 80+ Years After Inventing Them for the Sidelines - HanesBrands Inc.

Founding Fathers Of Streetwear: The Men Who Nurtured The Culture

Underneath all the makeup, who was the real Tammy Faye?

Champion continues to drive growth at HanesBrands

Bulletin Daily Paper 11-01-15 by Western Communications, Inc. - Issuu

Private Policy Is the Genderless Fashion Brand Paying Homage to Asian Heritage

How Streetwear Brands and Consumers are Toppling Previously Understood Notions of Luxury and Exclusivity - The Fashion Law

Finessing a Data-Driven, Environmentally-Friendly Model for Fashion, by Michael Palank, MaC Venture Capital

Supreme Founder James Jebbia Explains His Strategy for Streetwear Success - Anorak™