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Summersalt Wants to Rewrite Swimwear Marketing for Women

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The direct-to-consumer label’s new campaign joins a growing list of brands broadening the definition of beauty.

Called the “Unicorn of Swimsuits” by The Today Show, The Sidestroke is one of Summersalt's best-selling swimsuits and offers superior compression. The

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Summersalt Wants to Rewrite Swimwear Marketing for Women

Summersalt Wants to Rewrite Swimwear Marketing for Women

Target and Are Selling the Cutest One-Piece Swimsuit That Looks Just Like a Cult-Favorite Style That Costs 3x the Price, Henry Herald Parade Partner Content