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Store fulfillment for online orders is something Target has been investing in heavily. Through a combination of ship-from-store, same day delivery powered by Shipt and in-store order pick-up and drive-up options, Target stores now fulfill 80% of online orders. As CEO Brian Cornell told investors during the company’s first-quarter results for 2019, it’s an operation that’s profitable for Target.
Target launches a dedicated shopping site for same-day delivery, powered by Shipt
Retail merchandising glossary.
Target is using its stores for same-day delivery and online order fulfillment - Modern Retail
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