Patagonia - The Story behind the Brand - BRAND MINDS

Holdfast Collective is a not-for-profit organization; the organization receives funds to fight the environmental crisis, protect nature and biodiversity, and

A brand story creates a narrative that communicates the brand's purpose, values & USP to the

Patagonia the Authentic Explorer. Here's a new idea. Instead of…, by Riley Luvaas

The Patagonia Brand Story - Brand The Change

What Can a Brand Name Mean? (And How Did Ours Come to Be?) - Patagonia Stories

A New Product Philosophy - The Patagonia Story

Patagonia CEO On Aligning Company Values And Taking Activist Stances — No Matter The Cost

Patagonia Founder Gives Away the Company to Fight Climate Change - The New York Times

Brand Archetypes: What They Are and How They Can Help Your Business Grow - crowdspring Blog

Patagonia Branding Book by ChristopherGray - Issuu

The Patagonia Adventure: Yvon Chouinard's Stubborn Desire to Redefine Business, by B The Change

SOKO Sustainability Series: Patagonia - SOKO Outfitters