This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Moms

Advertisements can wreak havoc on your self-image and giving birth, well, wreaks havoc on your body - but UK retailer
Advertisements can wreak havoc on your self-image and giving birth, well, wreaks havoc on your body - but UK retailer 'Mothercare' has challenged this idea with their new diverse ad campaign that celebrates postpartum bodies.

It's Time To Embrace Your Postpartum Belly

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This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Moms

This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Moms

Edmonton Motherhood Photographer - Postpartum Beauty Photography

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Post-partum Body Positivity: Incredible mums who celebrate their post-partum bodies