ThredUP asks consumers to boycott Shein's pop-up shop - RetailWire

Shein has become the most downloaded app in America, according to a watchdog group. But now the Chinese fast-fashion giant has gotten on the wrong side of thredUP. Do you see a role in retail marketing for companies to compare and contrast their practices with rivals based on environmental, social and governance grounds?

ThredUp is telling customers to boycott a Shein pop-up

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Thredup boycott marketing thrown at fast fashion SHEIN

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