29 Best TikTok Beauty Products of 2024, Tested by Editors

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Discover the best TikTok beauty products trending right now, tested by experienced editors. Shop the top viral makeup, skincare, and hair styling products.
The One/Size On ‘Til Dawn Setting Spray by makeup artist Patrick Starrr is often referred to as “makeup hairspray” on TikTok. It’s formulated to lock makeup looks in place, tamp down unwanted shine, and even add a protective waterproof layer. It features green tea extract to tighten pores and witch hazel absorb excess shine. If you need your glam to last well into the night, give this setting spray a try and expect to be surprised when your makeup actually looks better with time. Editor testing and review notes: "This is the final flourish everyone needs in their beauty routines for big events (or long days outside). It lends Elnet-caliber hold to your makeup — there's not a chance your foundation or mascara will budge, even if you end up laughing so hard that happy tears start trailing down your face." What testers say: “I bought this setting spray for my wedding in a couple of days. I am currently trying all kinds of products to do my makeup and this one caught my eye. I did a test run for over 12 hours to see if it works — and I am blown away. My makeup DID NOT MOVE! This a must for anyone needing makeup to last over 12 hrs.” Price upon publish date of this article: $32
The Refy Brow Sculpt is a staple product among the lot of GRWM videos on TikTok. If you love a clean, laminated brow look, this product offers everything you need. It comes as a gel-wax that shapes the brows in place, and is formulated with tocopheryl acetate to deposit healthy antioxidants and moisture, so you're not left with a white, flaky result. Then, lift off the cap to reveal a dual-sides brush and comb to lay the hairs down and sculpt your shape. Editor testing and review notes: “This brow product is like a Swiss Army knife for my arches: It has a spoolie for quick grooming and two combs that help detail and shape my brow hairs. The formula provides a soft hold that keeps my brows in place without a crunchy, glue-like feel. I’ll roll the tube on my brows after applying the gel for more of a laminated look.” What testers say: "Finally — a brow gel that works! If you want a more laminated look that STAYS, try this! I tried a couple other similar gels that make the same claim before buying Refy, but the hold lasted maybe 15-30 mins. This one stays all day for me. I like to apply before foundation!" Price upon publish date of this article: $24
Supergoop! has been a sun-care favorite for years. TikTok users love the Supergoop! GlowScreen as an illuminating or bronzing base that also has you covered in the SPF department. It now comes in four pearlescent shades — the brand just launched two new options for fair and dark skin tones — that prime the skin for makeup application while distributing essential SPF 40. Hyaluronic acid and vitamin B5 work to hydrate the skin while innovative cocoa peptides protect from blue-light damage. The radiant glow lightly smooths skin for a glass-like look, so you can still shine on no-makeup days in the summertime. Editor testing and review notes: "I always have a bottle of Supergoop!'s GlowScreen on hand. It's a savior when I have to rush out the door — it moisturizes, gives me a little glow, and evens out my skin tone like a tinted sunscreen. It works like a primer under makeup but also makes my skin look radiant on its own." What testers say: “This is my new holy grail. It makes me look like I have glass skin and such a natural glow. I feel so much more confident when I use this and a little goes a long way.” Another wrote, “I will never go without this product again! I wear it alone and under my makeup and it always gives me a fresh glow. It’s the best!” Price upon publish date of this article: $38
If you do a lot of scrolling on the makeup side of TikTok, you've likely seen many videos of glam girls dotting their faces with the Charlotte Tilbury Hollywood Contour Wand. This liquid bronzer deposits with a sponge-tip applicator and melts into the skin with a brush or sponge for a sun-kissed glow. It fits in small areas of the face, such as under the cheekbones, the sides of the nose, or at the temples, to add strategic shadow as a contour. Available in Fair/Medium or Medium/Dark shades, its buildable pigmentation and quick application is bound to simplify your face-sculpting routine. Editor testing and review notes: “This contour wand deposits a liquid formula that’s so easy to blend and build up around my hairline and on my cheeks. Unlike other contour products, this one has a little glow to it that makes the faux dimension look all the more believable. The applicator can leak a little, but otherwise it’s an essential for a dewy makeup look.” What testers say: "Holy grail product for me that I won't be without now. I've found some drugstore dupes, but nothing blends like Charlotte's. Other products definitely take more work. I use the fair/medium shade, which gives me a healthy glow, and I often get compliments about 'doing something right.' Someone said I had a 'twinkle' this year at Christmas, and I honestly believe it's the glow from using this bronzer. Anyway, I truly pray that this is never discontinued." Price upon publish date of this article: $42