Hockey butt' ad for State and Liberty's fitted pants has gone

A viral ad for fitted pants showing slow-motion close ups of an NHL star’s
A viral ad for fitted pants showing slow-motion close ups of an NHL star’s 'hockey butt' has the Internet lapping it up.

Hockey butt' scores big in marketing campaign for dress pants

Head to toe in S&L. Our modern athletic fit meets business casual

Dylan Larkin shows off 'hockey butt' in pants ad

Hockey butt' scores big in marketing campaign for dress pants

How State and Liberty Is Taking Over the NHL - Sharp Magazine

Watch Dylan Larkin's Clothing Commercial About Hockey Butt

Help, I've Watched An Ad About Hockey Butt And I Can't Get Up

Men's clothing for the athletic body: the perfect holiday gift

The struggle is real - Why hockey butts, jeans don't mix - ESPN