True & Co. Sells an $18 Bra Set for $46: Can a Markup Be Too High?

The subject of pricing is perhaps one of the most emotional in the lingerie world. How would you feel discovering a bra set should have cost half as much?

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Introducing Bettie Page Lingerie by Playful Promises

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True & Co Womens True Body Lift Triangle Adjustable Strap Bra, Sierra Mint, XS 30DD-DDD 32DD US at Women's Clothing store

True & Co Body Lift Scoop Bra with Soft Form Band Black at

True & Co Womens True Body Lift Triangle Adjustable Strap Bra, Sierra Mint, XS 30DD-DDD 32DD US at Women's Clothing store

True & Co Body Scoop Neck Bra at Women's Clothing store

True & Co. Sells an $18 Bra Set for $46: Can a Markup Be Too High?

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True & Co Womens Body Lift Scoop Neck Bra, Agave, X-Small Plus at

True Body Lift Scoop Adjustable Strap Bra

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