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How a century-old luxury brand like Gucci won over Gen Z

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How did Gucci manage to become one of the most successful luxury brands in the world?, by Loc N Apps

Case Study: Gucci's Web3 Playbook - by Marc Baumann

Is Gen Z Killing Vintage Fashion?

Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it's really paying off

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BUS 655 : - Colorado State University, Fort Collins

With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

BoF Insights, Nike and Gucci Top Gen-Z's Favourite Fashion Brands

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Case Study: Gucci's Web3 Playbook - by Marc Baumann

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