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The viral challenge put forward by wool& has attracted more than 1,000 women so far and asks customers to wear the same merino wool dress for 100 days in exchange for a £70 voucher.
Day 1 of the 100 Day Dress Challenge (Part 2 of 4)
Maine woman repeats outfit 100 days in a row
By wearing the same dress for 100 days, I've saved time, made friends and taken better care of myself
Four women take part in viral 100-day dress challenge by wearing same dress day in, day out
100 Day Dress Challenge — wool
Middle school librarian wears same dress for 100 straight days
100 days dress challenge, Woman wears same dress for 100 days in a row, says won't buy new clothes for a year
Could you wear a dress for 100 days?, Fashion
Bass Coast mum completes 100 Day Dress Challenge with focus on sustainability - ABC News
Four women take part in viral 100-day dress challenge by wearing same dress day in, day out
Bass Coast mum completes 100 Day Dress Challenge with focus on sustainability - ABC News
Four women take part in viral 100-day dress challenge by wearing same dress day in, day out
