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Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…
Peloton Goes All-In on Its New Strategy With Lululemon Partnership -- Could It Really Work?
Peloton Interactive vs Lululemon: Does this partnership matter?, Jed Schneiderman posted on the topic
Taylor Swift Effect or End of Branding? [Part 1], by dr behice ece ilhan
Lululemon Partners with Peloton on Fitness Content, Pulls the Plug on Mirror
WILL NIKE BE CANCELED?. This week, the heretic Brooklyn agency…, by dr behice ece ilhan
Future of Power: Bit Nations & Brand Governments
STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan
Lululemon vs. Peloton: The fine line between inspiration and imitation in fashion
STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan
dr behice ece ilhan – Medium
