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We're producing more millionaires than ever but the millennial generation is more cash-strapped than ever, Nick Stickland, creative director of ODD, asks what this is doing to change the face of luxury brands.. From Campaign US
Louis Vuitton Names Virgil Abloh as Its New Men's Wear Designer - The New York Times
In the uber-transparency era, brands must dig deep and shine from
In the uber-transparency era, brands must dig deep and shine from
How Luxury Brands Differ From Non-Luxury Brands - Six Degrees
Cultivating Desire: Strategies in Luxury Brand Marketing
Trisha Wong (@TrishaWong1) / X
Meet Generation V: the cost-conscious young mums craving
The Secondhand Opportunity in Hard Luxury
5 Ways Premium and Luxury Brands Can Implement Strategic Discounts and Still Maintain Brand Perception
