As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

ThirdLove

Simone Harouche on LinkedIn: The Work of Leadership

Beha - Wikipedia

1280x720_2.2_no-sponsor-1.png?w=360&h=202&crop=1

Kit Undergarments – ThirdLove

ThirdLove Announces New Brand Evolution Focused on Inspiring Sexiness through Movement and Feel-Good Fit

My mega Third Love review: Everything I've ever tried – PhD in Clothes

Marcus Chung on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

Beha - Wikipedia

As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

Heidi Zak on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…