Lululemon adopts unconventional plan to tackle 'dupes' trend

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

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Lulu who? A cult brand takes on the booming culture of 'dupes

Lululemon adopts unconventional plan to tackle 'dupes' trend

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Lulu who? A cult brand takes on the booming culture of 'dupes

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