Why Kellogg is turning its back on Frosted Flakes and Froot Loops

For years, Kellogg’s has been synonymous with Froot Loops, Frosted Flakes, Special K and other cereals. Now, it’s focusing on snacks.

Kellogg's Brand Investments Temper Profit - WSJ

Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

Why Kellogg's Is Launching a Dedicated Plant-Based Food Business

Lucky Charms Frosted Flakes Are Here

Why Kellogg is turning its back on Frosted Flakes and Froot Loops

Kellogg's Problem: Americans Aren't Eating as Much Cereal - WSJ

Kellogg expands identity beyond cereal: 'We are confident that North America can return to growth

Kelloggs Frosted Flakes Cereal, Family Size - 580 g

Here's what it's like inside the Chicago-area factory aiming to end US overreliance on Asia's PPE production, Nation & World

Kellogg Canada Turns Back Time with Limited-Edition Retro Packaging of Four Fab Favourites

Kellogg's CEO: People should eat cereal for dinner to save money